A plan to grow tourism for our region

Published on 27 July 2017


After comprehensive industry and stakeholder consultation, MidCoast Council is seeking feedback on the draft Tourism Destination Management Plan (DMP) which provides a framework to guide sustainable tourism development over the next 15 to 20 years.

Council's DMP Project Manager, Sharon Bultitude says "the draft Plan identifies the MidCoast's competitive advantage and looks to a future which more effectively leverages the region's natural assets, local character and environmental credentials to promote the MidCoast as a leading provider of nature and adventure-based tourism".

Developed by consultants 'Destination Marketing Store', the DMP has been prepared following detailed research including a baseline analysis; product and experience audit; and extensive stakeholder consultation.

"The Plan is both a long-term vision for tourism growth and a practical document, providing prioritised short, medium and longer-term initiatives to achieve sustainable growth" says Council's Manager for Growth, Economic Development and Tourism, Deb Tuckerman.

The short-term action plan includes priorities achievable using existing resources, to provide guidance on realising quick gains based on where the area is now.

"The Plan also proposes some 'game-changing' projects that would require additional resources and/or partner organisations to implement, giving us some aspirational goals to strive for" says Deb Tuckerman.

The Plan's identified growth forecasts are ambitious, but also attainable based on various opportunities that have been uncovered through this baseline analysis.

The draft DMP includes strategies to maintain and potentially grow existing markets to encourage repeat visitation and increase length of stay, and also approaches to attract new markets with the greatest potential to grow the visitor economy.

The Plan is on public exhibition from Thursday 27 July until Wednesday 23 August and the full document can be viewed on our 'Have your Say' page or hard copy format at Council's Forster, Taree and Gloucester offices and all Visitor Information Centres.

Everyone's welcome to attend presentations on the draft DMP at:
Manning Valley Visitor Information Centre, Monday 7 August, 5.30pm - 7.30pm
Gloucester Senior Citizens Centre, Tuesday 8 August, 5.30pm - 7.30pm
Forster Council Office, Thursday 10 August, 5.30pm - 7.30pm.