Destination Name

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Barrington Coast is the name that will be used in a marketing campaign to attract additional tourists to our region.

Council worked with tourism and industry focus groups as part of the development of the destination brand strategy, which resulted in the Barrington Coast name.

Work is currently underway on the development of the branding strategy to market the area to visitors.

The new destination name aims to draw new visitors to the region, to support the current visitor economy.