Together with consultants 'Destination Marketing Store', the draft Destination Management Plan (DMP) has been prepared following detailed research including a baseline analysis; product and experience audit; and extensive stakeholder consultation.
The draft DMP provides a framework to guide sustainable tourism development over the next 15 to 20 years.
The draft Plan identifies the MidCoast's competitive advantage and looks to a future which more effectively leverages the region's natural assets, local character and environmental credentials to promote the MidCoast as a leading provider of nature and adventure-based tourism
The short-term action plan includes priorities achievable using existing resources, to provide guidance on realising quick gains based on where we are now. The DMP also proposes some 'game-changing' projects that would require additional resources and/or partner organisations to implement, giving us some aspirational goals to strive for.
The Plan's identified growth forecasts are ambitious, but also attainable based on various opportunities that have been uncovered through this baseline analysis.
The draft DMP includes strategies to maintain and potentially grow existing markets to encourage repeat visitation and increase length of stay, and also approaches to attract new markets with the greatest potential to grow the visitor economy.
The Public Exhibition period has now closed and we would like to thank you for taking the time to comment. The next stage is to analyse the feedback and send the final Plan to the Council for consideration.